Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend. The post Music & Audio App Downloads Declined in the US Last Year appeared first on Marketing Charts.
View ArticleE-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales. The post E-Commerce Share of FMCG Market Grows Again appeared first on Marketing Charts.
View ArticleShorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid's platform last year were 30 seconds or shorter. The post Shorter Video Ads Have Higher Completion Rates, but Lower CTRs appeared first on Marketing Charts.
View ArticleOnline Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally. The post Online Video’s Now the Fastest-Growing Ad Medium Globally appeared first on Marketing Charts.
View ArticleThe World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world's most valuable brand, with last year's leader Amazon dropping to third. The post The World’s Most Valuable Brands Record Sustained Growth appeared first on...
View ArticleMore Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth. The post More Than Three-Quarters of Video Streaming Takes Place on a Big Screen appeared first on Marketing Charts.
View ArticleUS Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however. The post US Ad Viewability Rates Improved in the First Half of the Year appeared first on Marketing Charts.
View ArticleGlobal Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation. The post Global Media Price Inflation Revised Upwards appeared first on Marketing Charts.
View ArticlePutting Some Numbers Behind the Rise of Social Media App BeReal
Women ages 18-24 make up two-thirds of BeReal's adult audience in the US. The post Putting Some Numbers Behind the Rise of Social Media App BeReal appeared first on Marketing Charts.
View ArticleWorld Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries. The post World Cup 2022: A Few Stats to Know appeared first on Marketing...
View ArticleTV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions. The post TV Ads Still Drive Purchases, US Consumers Say appeared first on Marketing Charts.
View ArticleWhat’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending. The post What’s the Outlook for Ad Spend This Year? appeared first on Marketing Charts.
View ArticleMost People Put A Premium on Brand Image and Responsible Actions
In the US, people's opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them. The post Most People Put A Premium on Brand Image and Responsible...
View ArticleThese Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads. The post These Mobile Game Genres Generate the Most In-App Spending appeared first on Marketing Charts.
View ArticleGender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads. The post Gender, Age Skews in TV & Video Ads Are Global in Nature appeared first on...
View ArticleUS Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US. The post US Digital Video Ad Viewability Rates Improve in H2 2022 appeared first on Marketing...
View ArticleHere’s How US Adults Discover Apps, and Why They Keep Using Them
Most consumers will decide whether to keep or delete an app within the first couple of times using it. The post Here’s How US Adults Discover Apps, and Why They Keep Using Them appeared first on...
View ArticleMobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies. The post Mobile App Downloads Dipped in Q1 appeared first on Marketing Charts.
View ArticleDigital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028. The post Digital to Account for More Than Two-Thirds of Global Ad Spend This Year appeared first on...
View Article3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for...
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content. The post 3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports...
View ArticleHow Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%). The post How Popular Are Music Festivals? appeared first on Marketing Charts.
View ArticleUS Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%. The post US Influencer Marketing Industry...
View ArticleHow Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences. The post How Likely Are Consumers to Share Good and Bad Customer Experiences? appeared first on...
View ArticleGlobal Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%. The post Global Marketing & Advertising Spending Set for...
View ArticleGlobal Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US. The post Global Media Price Inflation to Dip Slightly This Year appeared...
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